# HyperFrames Reels — Proposed for Eastside June 26 – July 6, 2026

This is the proposed reel lineup for the eastside window. Each reel is a 9:16 IG Reel (1080×1920 source, ~360px phone playback), 15s, matching the ILM brand spec (Parchment/Ink/Tomato/Basil, Playfair + DM Sans, horizontal split with photo zone + text panel, endcard cross-fade). Reels are scheduled to drop in the days *leading up to* each market — not the day-of.

**Source asset folder (when you build):**
- `assets/` — pull the westside assets for now (PROFILE B.jpg, logo.png, etc.) or substitute real eastside photos
- Reuses the Culver City + Santa Monica Downtown asset stack as a starting point; for production, swap in actual eastside market photos for each market

**Production references:**
- ILM DESIGN.md spec (canonical): `/home/shirley/hermes-webui-host-data/ilm-july4-2026-westside/DESIGN.md`
- Working reel examples: `/home/shirley/hermes-webui-host-data/ilm-reels-culver-city-jun-2026/` and `/home/shirley/hermes-webui-host-data/ilm-reels-santa-monica-downtown-jul-2026/`

---

## Reel 1 — Eastside Window Opener (drop Tue Jun 23)

**Working title:** "Eastside Markets: June 26 – July 6"
**Tagline:** *30+ markets across 11 days. One eastside corridor.*
**Format:** Multi-scene (3 scenes), 15s, photo + text panel
**Hero image:** Parchment canvas with a wide shot of a busy downtown LA farmers market (Silver Lake or Historic Downtown work best)
**Posting window:** Tue Jun 23 – Wed Jun 24 (gives 2-3 days lead time before window opens)

**Scene 1 (Hook, 0-5s):** Hero — "Eastside Markets" headline + date range, single market photo in upper zone
**Scene 2 (Pitch, 5-10s):** Stats — "30+ markets" / "11 days" / "5 specialty events" + July 4 callout
**Scene 3 (Closer, 10-15s):** Endcard with brand mark + "ilove.markets" + cross-fade

---

## Reel 2 — Saturday June 27 Mega-Day (drop Wed Jun 24)

**Working title:** "5 Specialty Markets on Saturday"
**Tagline:** *LOS FELIZ FLEA. Magic Market. Cuties Pride. Maydan BBQ. CLUB ASHES.*
**Format:** 3 scenes, 15s
**Hero image:** Crowd at LOS FELIZ FLEA or color photo of maker market stalls
**Posting window:** Wed Jun 24 – Fri Jun 26 (lead time for the Saturday)

**Scene 1 (Hook):** "Saturday, June 27" + "5 markets. One eastside."
**Scene 2 (Pitch):** Stacked cards — 5 markets with hours (LOS FELIZ FLEA 11-5, Cuties Pride 12-5, Maydan BBQ 11-4, Magic Market 6 PM, CLUB ASHES 9:30 PM)
**Scene 3 (Closer):** Endcard with brand mark

---

## Reel 3 — Saturday July 4 Grand Park Block Party (drop Mon Jun 29 or Tue Jun 30)

**Working title:** "DTLA's Biggest Free Block Party"
**Tagline:** *Six city blocks. Two stages. One drone show.*
**Format:** 3 scenes, 15s
**Hero image:** Grand Park's olive court or the previous year's drone show audience
**Posting window:** Mon Jun 29 – Tue Jun 30 (4 days lead for the Saturday)

**Scene 1 (Hook):** "Saturday, July 4" + "The biggest free block party on the West Coast"
**Scene 2 (Pitch):** Three info rows — 6 city blocks, 2 stages (BACKYARD + FRONTYARD), 1 drone show (The Final Echo)
**Scene 3 (Closer):** "FREE. All ages. Pet-friendly." + brand mark endcard

**Music vibe:** Up-tempo summer instrumental. Higher energy than the weekenders.

---

## Reel 4 — East Hollywood Farmers Market (drop Sun Jun 28)

**Working title:** "Monday Market: East Hollywood"
**Tagline:** *The only Monday market east of the 405.*
**Format:** Single hero card (15s), 1080×1920
**Hero image:** Market at 5448 Hollywood Blvd during golden hour (3:30-7:30 PM)
**Posting window:** Sun Jun 28 (day before Mon Jun 29)

**Scene 1 (full 15s):** Single hero card with market name + day + hours + address + brand mark endcard at 13.5s

---

## Reel 5 — East LA at Cal State LA (drop Mon Jun 29)

**Working title:** "Tuesday Flagship: East LA at Cal State LA"
**Tagline:** *Bilingual. Community-anchored. EBT matched.*
**Format:** Single hero card, 15s
**Hero image:** Cal State LA campus market morning shot
**Posting window:** Mon Jun 29 (day before Tue Jun 30)

---

## Reel 6 — LOS FELIZ FLEA Weekly (drop Thu Jun 25, recurring weekly)

**Working title:** "Every Saturday in Los Feliz"
**Tagline:** *The best curated flea on the east side — and it's FREE.*
**Format:** Single hero card, 15s
**Hero image:** LOS FELIZ FLEA crowd at 2060 N Vermont Ave
**Posting window:** Recurring weekly — drop Thu/Fri before each Saturday

**This is a recurring reel slot.** Same template, swap hero photo if needed, drop every Friday afternoon to promote that Saturday's flea.

---

## Reel 7 — Larchmont Sunday Farmers Market (drop Fri Jun 26)

**Working title:** "Larchmont Sunday"
**Tagline:** *The Sunday ritual for Larchmont Village.*
**Format:** Single hero card, 15s
**Hero image:** Larchmont Blvd with market stalls and brunch crowd
**Posting window:** Fri Jun 26 (day before Sat, but Sun is the day — drop Sat morning for Sunday market)

Actually — drop **Saturday morning at 8 AM** to promote that day's Sunday market. Or drop **Friday evening** for Sunday. Either works.

---

## Reel 8 — Grand Central Market Daily (always-on reel, drop anytime)

**Working title:** "Open Every Day: Grand Central Market"
**Tagline:** *30+ vendors. 8 AM-9 PM. Open July 4.*
**Format:** Single hero card, 15s
**Hero image:** Grand Central Market interior (the iconic tiled sign + food hall)
**Posting window:** Anytime in the window — promote as a "if you're in DTLA today" reel

---

## Reel 9 — Historic Downtown LA Farmers Market (drop Sat Jun 27)

**Working title:** "Sunday Flagship: Historic Downtown LA"
**Tagline:** *LA's longest-running downtown farmers market.*
**Format:** Single hero card, 15s
**Hero image:** Historic Downtown LA FM at 209 W 5th St
**Posting window:** Sat Jun 27 morning (promotes that Sunday's market)

---

## Reel 10 — Echo Park Friday Market (drop Thu Jun 25, recurring weekly)

**Working title:** "Friday Afternoon in Echo Park"
**Tagline:** *3-7:30 PM. The Friday ritual.*
**Format:** Single hero card, 15s
**Hero image:** Echo Park FM at 1146 Logan St
**Posting window:** Recurring — drop Thu/Fri weekly

---

## Reel 11 — The Sunday Trinity (drop Sat Jun 27 or Sat Jul 4)

**Working title:** "Sunday Eastside: Three Markets, One Route"
**Tagline:** *Hollywood 8 → Larchmont 9 → Historic Downtown 9.*
**Format:** 3 scenes, 15s
**Hero image:** Wide shot of a Sunday farmers market crowd
**Posting window:** Sat morning (promotes that Sunday)

**Scene 1 (Hook):** "Sunday Eastside" + "Three markets, one route"
**Scene 2 (Pitch):** Three info rows — Hollywood 8 AM-1 PM, Larchmont 9 AM-2 PM, Historic Downtown 9 AM-3 PM
**Scene 3 (Closer):** Endcard with brand mark

---

## Reel 12 — Night Markets Spotlight (drop Fri Jun 26 for Sat Jun 27)

**Working title:** "Eastside Night Markets"
**Tagline:** *Pawradise. TECHNO. CLUB ASHES.*
**Format:** 3 scenes, 15s
**Hero image:** Night market crowd / neon / dark aesthetic
**Posting window:** Fri Jun 26 evening (promotes Sat night markets)

**Scene 1 (Hook):** "Saturday night, eastside"
**Scene 2 (Pitch):** Three info rows — Pawradise 6 PM (Arts District), TECHNO 11 PM (Hollywood), CLUB ASHES 9:30 PM (Chinatown)
**Scene 3 (Closer):** Endcard with brand mark

---

## Reel 13 — Lincoln Heights Wednesday (drop Tue Jun 30)

**Working title:** "Wednesday in Lincoln Heights"
**Tagline:** *3-8 PM. The longest mid-week market east of the 110.*
**Format:** Single hero card, 15s
**Hero image:** Lincoln Heights FM at 2800 N Broadway, evening crowd
**Posting window:** Tue Jun 30 evening

---

## Reel 14 — Always-On: Olvera Street (drop anytime)

**Working title:** "Open Every Day: Olvera Street"
**Tagline:** *The original LA mercado. Free to walk.*
**Format:** Single hero card, 15s
**Hero image:** Olvera Street with colorful mercado stalls and pinatas
**Posting window:** Anytime in the window — pair with Grand Central Market reel for "always-open" series

---

## Reel 15 — Always-On: El Mercado de Los Angeles (drop anytime)

**Working title:** "East LA's Indoor Market"
**Tagline:** *The Mexican Costco. Open every day.*
**Format:** Single hero card, 15s
**Hero image:** El Mercado interior with produce stalls
**Posting window:** Anytime in the window

---

## Production Notes

### Asset strategy
For the first build pass, reuse the westside asset stack (PROFILE B.jpg, logo.png, photo strips from Culver City + Santa Monica Downtown reels). For production reels, swap in real eastside market photos — same 1080×1100 strip crop works for any market.

### Schedule summary
| Drop date | Reel | Targets |
|---|---|---|
| Tue Jun 23 | Reel 1: Eastside Window Opener | Window opens Fri Jun 26 |
| Wed Jun 24 | Reel 2: Saturday Mega-Day | Sat Jun 27 |
| Thu Jun 25 | Reel 6: LOS FELIZ FLEA | Sat Jun 28 (next Sat) |
| Fri Jun 26 | Reel 7: Larchmont Sunday | Sun Jun 28 |
| Fri Jun 26 | Reel 12: Night Markets | Sat Jun 27 night |
| Sat Jun 27 morning | Reel 9: Historic Downtown Sunday | Sun Jun 28 |
| Sat Jun 27 morning | Reel 11: Sunday Trinity | Sun Jun 28 |
| Sun Jun 28 | Reel 4: East Hollywood Monday | Mon Jun 29 |
| Mon Jun 29 | Reel 5: East LA Cal State LA | Tue Jun 30 |
| Mon Jun 29 | Reel 3: Grand Park Block Party | Sat Jul 4 |
| Tue Jun 30 | Reel 13: Lincoln Heights Wednesday | Wed Jul 1 |
| Anytime | Reel 8: Grand Central Market | Always-on |
| Anytime | Reel 14: Olvera Street | Always-on |
| Anytime | Reel 15: El Mercado | Always-on |
| Recurring weekly | Reel 10: Echo Park Friday | Every Friday |

### What's missing for production
1. **Hero photos for eastside markets** — most reels need actual photos of each market. The asset stack has zero eastside photos. Suggest a quick shoot at 1-2 anchor markets (LOS FELIZ FLEA Saturday is the priority — it's the recurring hero) or contract existing IG photographers.
2. **Endcard assets** — logo.png + favicon from westside should work as-is for eastside
3. **Music** — deapi_acestep_lofi.mp3 worked for westside reels; pull a different vibe for the Saturday July 4 reel (more energy)

### Brief for each reel
The brief for each reel is the same template — fill in the underlined values:

```
Eastside Reel Brief — [Reel N Name]
Drop date: [date]
Markets featured: [name(s)]
Tagline: [text]
Hero image: [description or file]
Music: [track name]
Scenes:
  1. Hook: [text + visual]
  2. Pitch: [cards / rows]
  3. Closer: [endcard]
Production checklist:
  - [ ] Hero photo sourced
  - [ ] Logo endcard added
  - [ ] Mobile readability checked (3x rule)
  - [ ] Watermark tucked into seam
  - [ ] Cross-fade endcard at 13.5s
  - [ ] Music volume 0.65
  - [ ] Final + final_web rendered
```